Roman Ivashnev | Interactive Designer,  Art Director & CG Artist | Chicago
Roman Ivashnev
Roman Ivashnev
Interactive Designer

Roman Ivashnev

Experience Designer

Specialties: UI/UX Design, CGI/3D, Motion, CSS/SASS/HTML.

LinkedIn | Behance

Client: Nissan | Agency: Critical Mass © 2016
- Ian Johnson legendary 4x4 builder host, "xtreme off-road
Cargo X
Responsive Design Designed fully responsive interactive experience featuring Nissan NV Cargo. Used Photoshop and After Effects for designing and prototyping motion and interactions
Cargo X
Cargo X Reel Reel from the location
Cargo X
Decals Design Designed multiple exterior decals options for the concept vehicle
360 Enviroment Modeled in Cinema 4D exterior and interior features for NV Cargo Concept Vehicle. Designed and rendered full CGI garage environment using Cinema 4D and Arnold5.

The NV Cargo van is built on one of the toughest frames in the business. So it seemed like a no-brainer for legendary 4x4 builder Ian Johnson (Power Nation, Xtreme Offroad) to build upon. Where else would we take it than the infamous Pyeatt Draw in the highlands of Arizona? While the spectacle of this monstrous vehicle was enough to stare at in wonder, the campaign behind it was one of awareness; awareness of Nissan's commitment to be the hardest working vehicles on the road and the power of the NV Cargo.

My Role: UI Design, Branding, 3D
Tools Used: Photoshop, Cinema 4D, After Effects
Credits John Mahalak, Keith Henneman, Nigel Dennis, Evan Cole
Cargo X
CLIENT: DDB | AGENCY: CRITICAL MASS © 2017

Enter Password

gfgfgf
CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2016
Responsive layout Our experience needed to be respond quickly to users' interactions driving them to explore the vehicle and possibly purchase directly through NissanUSA.com.
Business objectives first Within the Nissan Commercial Vehicles landscape, we saw a need to cater an experience to the needs and desires of the people who would buy this vehicle for their small business.
A streamlined approach focusing on the features that are important to this customer set and an art direction consideration that was bold and strong moved thousands of trucks off the lots.
3D Rendering Received CAD data directly from Nissan, converted to Cinema 4D native format, applied product correct materials. All assets rendered with Arnold 5
Compositing Rendered vehicle visuals using CAD data recieved from Nissan Composited, retouched and animated final visuals in After Effects

Nissan faced a challenge - how do we get our trucks to a commercial audience? The trust wasn't the problem. It was the position. We needed to position the vehicles to mean more to a commercial owner.

My Role: UX/UI Design, Motion, 3D
Tools Used: Photoshop, Cinema 4D, After Effects
Credits: Nigel Dennis, John Mahalak
CLIENT: Harley Davidson | AGENCY: CRITICAL MASS © 2017

Enter Password

Responsive layout Our experience needed to be respond quickly to users' interactions driving them to explore the vehicle and possibly purchase directly through NissanUSA.com.
Harley-Davidson
Harley-Davidson
Responsive layout Our experience needed to be respond quickly to users' interactions driving them to explore the vehicle and possibly purchase directly through NissanUSA.com.
CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2015
Sizzle Reel Quality: 22 Pellentesque libero quam, placerat vel libero eget, cursus ornare dui. Vivamus at dignissim nisl, rhoncus efficitur ex.
The Delivery

A fullscreen responsive site and a mobile web app for Nissan The Delivery campaign. Centerpiece of the campaign is a six-minute online action parody titled, “The Delivery.” The short piece spoofs the 80s action movie subgenre while showcasing the many features of the Nissan Commercial Vehicle lineup.

My Role: UI/UX Design, Animation, CGI
Tools Used: Photoshop, Cinema 4D, After Effects, Vue
Credits: Keith Henneman, Nigel Dennis, Jeremy Hlinak, Amy Haiar, Gavin Morrisey, Becca Ray
CLIENT: NIKE | AGENCY: CRITICAL MASS © 2016
The goal was to inspire. Rather than a product grid landing page on search, we wanted to a create a dynamic, robust and editorial approach to the product and more importantly the athlete behind it.
Nike KD9
Insights Based Design It was important to share the inspiration behind the product from the design choices chosen by Kevin Durant to the designer's meticulous details and materials.
Nike KD9
Out-of-home Designed Multiple integration points examples including bus stop posters, billboards and in store ads
Nike KD9

Users faced a problem when searching Nike shoes and an athlete like Kevin Durant - a lack of Kevin Durant. Research & insights showed that our demographic was not just interested in the shoes that KD is wearing, but were inspired by the athlete himself.

My Role: UI/UX Design, Motion, Prototype
Tools Used: Photoshop, After Effects
Credits: Nigel Dennis
Nike KD9
Client: GE | Agency: Critical Mass © 2017

Enter Password

GE Predix
GE Predix
CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2016
Mobile First With limited time redesigned mobile experience for Nissan, including vehicle landing pages and shopping tools vehicle configurator.

Re-imagined and redesigned the end-to-end Nissan Commercial Vehicles mobile experience.

My Role: UI Design, Art Direction
Tools Used: Photoshop,After Effects
Credits: Keith Henneman, Evan Cole
CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2014
Design
Animation
Protoype
Designed Interactive experience to promote Nissan Passenger vehicle. Used After Effects to animate visuals

Designed a microsite targeted at large families that may be interested in the NV Passenger.

My Role: UI/UX Design, Motion Design, Art Direction
Tools Used: Photoshop, After Effects
Credits: Keith Henneman, Matt Sulzer
Utility for life
Client: Elle | Agency: GD2 © 2011
Elle Time & Jewelry
Elle Time & Jewelry
Elle Time & Jewelry

Cras vitae augue quis libero sollicitudin ornare et eu tellus. Quisque venenatis neque sit amet mauris molestie, nec rutrum arcu aliquet. Nunc condimentum congue quam eget sollicitudin. Aenean feugiat est mattis euismod tempus. Quisque molestie pellentesque laoreet.

My Role: UI/UX Design, Art Direction
Tools Used: Photoshop
Credits: Alex Belko
CLIENT: The Motorcar Collection| AGENCY: All Auto Network © 2010
The Motorcar Collection
The Motorcar Collection

Cras vitae augue quis libero sollicitudin ornare et eu tellus. Quisque venenatis neque sit amet mauris molestie, nec rutrum arcu aliquet. Nunc condimentum congue quam eget sollicitudin. Aenean feugiat est mattis euismod tempus. Quisque molestie pellentesque laoreet.

My Role: UI/UX Design, Art Direction
Tools Used: Photoshop
Credits: Alex Belko
The Motorcar Collection
Roman Ivashnev © 2018

Enter Password

Nullam tincidunt, arcu eget Suspendisse potenti. Ut sodales erat ut ipsum fringilla mattis eget vitae nibh. Duis in pretium ligula.
Nissan Titan Accessories Modeled affiliated vendors accessories in Cinema 4D (Sports bar, running boards, fenders...). Rendered vehicle with Arnold 5 and retouched in Photoshop.
Various Interactive
Nissan Titan Accessories Modeled affiliated vendors accessories in Cinema 4D (Sports bar, running boards, fenders...). Rendered vehicle with Arnold 5 and retouched in Photoshop.
Prev
Next