Roman Ivashnev | Interactive Designer,  Art Director & CG Artist | Chicago
Roman Ivashnev
Roman Ivashnev
Senior Designer, Critical Mass, Chicago

Roman Ivashnev

Senior Designer, Critical Mass, Chicago

Specialties: UI/UX Design, CGI/3D, Motion, CSS/SASS/HTML.

LinkedIn | Behance | 8479978785

CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2018

As part of Distributed Development team I am involved in designing new components and improving existing for Nissan and Infiniti brands. Delivering user centred design solutions for shopping tools, vehicle landing pages, design system and everything in between.

While working on Nissan accessories pages we realized lack of images representing product we sell and solution for the problem was photoshoot at Nissan headquarter salon in Nashville. 4 Days, 971 Photos, 41 Shots.

4 days, 971 Photos, 41 Shots
Used Cinema 4D to develop detailed shotlist

Pace, also called rhythm or tempo, is the rate of activity or movement, such as in running or the flow of events in an entertainment piece.

My Role: Art Direction, UI Design, 3D, Motion
Tools Used: Sketch, Zeplin, Photoshop, After Effects, Cinema 4D
Client: Nissan | Agency: Critical Mass © 2016
- Ian Johnson legendary 4x4 builder host, "xtreme off-road
Cargo X
Responsive Design Designed fully responsive interactive experience featuring Nissan NV Cargo. Used Photoshop and After Effects for designing and prototyping motion and interactions
Cargo X
Decals Design Designed multiple exterior decals options for the concept vehicle
360 Environment Modeled in Cinema 4D exterior and interior features for NV Cargo Concept Vehicle. Designed and rendered full CGI garage environment using Cinema 4D and Arnold5.
Cargo X Reel Reel from the location
Cargo X

The NV Cargo van is built on one of the toughest frames in the business. So it seemed like a no-brainer for legendary 4x4 builder Ian Johnson (Power Nation, Xtreme Offroad) to build upon. Where else would we take it than the infamous Pyeatt Draw in the highlands of Arizona? While the spectacle of this monstrous vehicle was enough to stare at in wonder, the campaign behind it was one of awareness; awareness of Nissan's commitment to be the hardest working vehicles on the road and the power of the NV Cargo.

My Role: UI Design, Branding, 3D
Tools Used: Photoshop, Cinema 4D, After Effects
Credits John Mahalak, Keith Henneman, Nigel Dennis, Evan Cole
Cargo X
CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2016
Interactive Experience Within the Nissan Commercial Vehicles landscape, we saw a need to cater an experience to the needs and desires of the people who would buy this vehicle for their small business. A streamlined approach focusing on the features that are important to this customer set and an art direction consideration that was bold and strong moved thousands of trucks off the lots.
Our experience needed to be respond quickly to users' interactions driving them to explore the vehicle and possibly purchase directly through NissanUSA.com.
3D Rendering Received CAD data directly from Nissan, converted to Cinema 4D native format, applied product correct materials. All assets rendered with Arnold 5
Compositing Rendered vehicle visuals using CAD data recieved from Nissan Composited, retouched and animated final visuals in After Effects

Nissan faced a challenge - how do we get our trucks to a commercial audience? The trust wasn't the problem. It was the position. We needed to position the vehicles to mean more to a commercial owner.

My Role: UX/UI Design, Motion, 3D
Tools Used: Photoshop, Cinema 4D, After Effects
Credits: Nigel Dennis, John Mahalak
CLIENT: Harley Davidson | AGENCY: CRITICAL MASS © 2017

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Responsive layout Our experience needed to be respond quickly to users' interactions driving them to explore the vehicle and possibly purchase directly through NissanUSA.com.
Harley-Davidson
Harley-Davidson
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Harley-Davidson
002 static image desktop full right Full long image left aligned copy
Harley-Davidson

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Harley-Davidson
Harley-Davidson
Harley-Davidson

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Harley-Davidson
Harley-Davidson

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My Role: UI/UX Design, Art Direction
Tools Used: Photoshop
Credits: Alex Belko
Harley-Davidson
CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2015
Sizzle Reel Quality: 22 Pellentesque libero quam, placerat vel libero eget, cursus ornare dui. Vivamus at dignissim nisl, rhoncus efficitur ex.
The Delivery

A fullscreen responsive site and a mobile web app for Nissan The Delivery campaign. Centerpiece of the campaign is a six-minute online action parody titled, “The Delivery.” The short piece spoofs the 80s action movie subgenre while showcasing the many features of the Nissan Commercial Vehicle lineup.

My Role: UI/UX Design, Animation, CGI
Tools Used: Photoshop, Cinema 4D, After Effects, Vue
Credits: Keith Henneman, Nigel Dennis, Jeremy Hlinak, Amy Haiar, Gavin Morrisey, Becca Ray
CLIENT: NIKE | AGENCY: CRITICAL MASS © 2016
Nike KD9
The goal was to inspire. Rather than a product grid landing page on search, we wanted to a create a dynamic, robust and editorial approach to the product and more importantly the athlete behind it.
Research & insights showed that our demographic was not just interested in the shoes that KD is wearing, but were inspired by the athlete himself.
Nike KD9

Users faced a problem when searching Nike shoes and an athlete like Kevin Durant - a lack of Kevin Durant. Research & insights showed that our demographic was not just interested in the shoes that KD is wearing, but were inspired by the athlete himself.

My Role: UI/UX Design, Motion, Prototype
Tools Used: Photoshop, After Effects
Credits: Nigel Dennis
Nike KD9
Client: GE | Agency: Critical Mass © 2017

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CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2016
Mobile Re-imagined and redesigned the end-to-end Nissan Commercial Vehicles mobile experience.

Re-imagined and redesigned the end-to-end Nissan Commercial Vehicles mobile experience.

My Role: UI Design, Art Direction
Tools Used: Photoshop,After Effects
Credits: Keith Henneman, Evan Cole
CLIENT: NISSAN | AGENCY: CRITICAL MASS © 2014

Designed a microsite targeted at large families that may be interested in the NV Passenger.

My Role: UI/UX Design, Motion Design, Art Direction
Tools Used: Photoshop, After Effects
Credits: Keith Henneman, Matt Sulzer
Utility for life
CLIENT: The Motorcar Collection| AGENCY: All Auto Network © 2010
The Motorcar Collection
The Motorcar Collection

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My Role: UI/UX Design, Art Direction
Tools Used: Photoshop
Credits: Alex Belko
The Motorcar Collection
Roman Ivashnev © 2018

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Nissan Titan Accessories Modeled affiliated vendors accessories in Cinema 4D (Sports bar, running boards, fenders...). Rendered vehicle with Arnold 5 and retouched in Photoshop.
Various Projects
Nissan Titan Accessories Modeled affiliated vendors accessories in Cinema 4D (Sports bar, running boards, fenders...). Rendered vehicle with Arnold 5 and retouched in Photoshop.
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