As part of Distributed Development team I am involved in designing new components and improving existing for Nissan and Infiniti brands. Delivering user centred design solutions for shopping tools, vehicle landing pages, design system and everything in between.
While working on Nissan accessories pages we realized lack of images representing product we sell and solution for the problem was photoshoot at Nissan headquarter salon in Nashville. 4 Days, 971 Photos, 41 Shots.
Pace, also called rhythm or tempo, is the rate of activity or movement, such as in running or the flow of events in an entertainment piece.
The NV Cargo van is built on one of the toughest frames in the business. So it seemed like a no-brainer for legendary 4x4 builder Ian Johnson (Power Nation, Xtreme Offroad) to build upon. Where else would we take it than the infamous Pyeatt Draw in the highlands of Arizona? While the spectacle of this monstrous vehicle was enough to stare at in wonder, the campaign behind it was one of awareness; awareness of Nissan's commitment to be the hardest working vehicles on the road and the power of the NV Cargo.
Our experience needed to be respond quickly to users' interactions driving them to explore the vehicle and possibly purchase directly through NissanUSA.com.
Nissan faced a challenge - how do we get our trucks to a commercial audience? The trust wasn't the problem. It was the position. We needed to position the vehicles to mean more to a commercial owner.
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A fullscreen responsive site and a mobile web app for Nissan The Delivery campaign. Centerpiece of the campaign is a six-minute online action parody titled, “The Delivery.” The short piece spoofs the 80s action movie subgenre while showcasing the many features of the Nissan Commercial Vehicle lineup.
Research & insights showed that our demographic was not just interested in the shoes that KD is wearing, but were inspired by the athlete himself.
Users faced a problem when searching Nike shoes and an athlete like Kevin Durant - a lack of Kevin Durant. Research & insights showed that our demographic was not just interested in the shoes that KD is wearing, but were inspired by the athlete himself.
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A streamlined approach focusing on the features that are important to this customer set and an art direction consideration that was bold and strong moved thousands of trucks off the lots.
Re-imagined and redesigned the end-to-end Nissan Commercial Vehicles mobile experience.
Designed a microsite targeted at large families that may be interested in the NV Passenger.
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